Why do I need data product analytics?

Analytics teams have shifted their focus from traditional reporting and BI to building data products that integrate with business operations and new digital solutions.

The shift is the result of three major trends - zero admin warehouses, data modeling and specialization. With data now the product - analytics teams need to understand how users engage with the data they prepare, so they can manage their customers’ experience.

Intermix Query screenshot

Today’s top analytics teams use intermix.io to build better data products


intermix.io automatically captures and stores metadata on jobs, tables, and users, so you can find exactly what you're looking for.

  • Build custom reports for the workloads that matter for you
  • Drill-down into specific queries and get SQL recommendations
  • Create a data access history / audit trail for any users or app

Integrates with your favorite tools

intermix.io unmasks the identity of end-users and models that connect to your data warehouse. It works by introspecting SQL text and storing the metadata as a property of the job.

  • Unmask the individual end-users & models running jobs
  • Add custom properties for your in-house modeling and ETL apps
  • Create reports on dozens of query metrics for individual models and end-users

Table Dependencies

Our query parser surfaces the tables and columns your queries touch so you can see dependencies between users, models and tables.

  • Find the most active, and unused models and tables
  • Understand data access patterns of users and jobs
  • See the table dependencies for users and workflows

Behavioral analysis

Use cohort analysis to see trends in data access patterns and how users engage with data over time.

  • Analyze how users and apps are engaging with tables.
  • Understand which tables & models are most used, or not being used
  • See retention and conversion of tables and models

No-code setup

intermix.io is a SaaS product that collects metadata from your data warehouse with absolutely zero coding required. We never need access to data you've copied into your data warehouse.

  • 5-minutes setup - all you need is a user login and password
  • Easy, menu-based navigation to create reports
  • No additional overhead on your data warehouse


We’ve built dozens of native integrations, published plug-ins for open source frameworks and created a tagging specification for your bespoke apps so that no tool is left unsupported.
Learn more about how integrations work.

Data Warehouses

With our charts and reports you can speak intelligently about your cloud warehouse instead of making a bunch of assumptions. You can see the trends of what’s happening for a much more informed conversation about size, usage, performance, and cost.

The pro Slack group for analytics engineers

Not sure where to start with data products? Ask a fellow analytics engineer! Our quality-controlled Slack Community helps analytics teams exchange advice.

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